Eamon Ryan (Dublin Bay South, Green Party) | Oireachtas source

I thank our guests. We might agree that political micro targeting can be dealt with by national legislatures but that is only one aspect of a very complex problem. If we look more deeply at the business model, given that Dr. Ryan, Dr. Lillington and Mr. McNamee all advocated going to the source of the problem, the main question, if we can get agreement today, is where the governance is and where the collaboration is in the international regulation to make it work. It is hard to do it as a nation state. Is it at the European Union, the UN Internet Governance Forum, some version of ICANN or the IAB, which Dr. Ryan mentioned? What has the best structure to make the business model change?