Dr. Johnny Ryan:

My focus is on the bottom of the web, that is, on the websites that are operated perhaps by a crank conspiracist. Once upon a time, he or she would done this in a shed in the bank of his or her garden but now we have a business model that allows this to become a viable business. Instead of it being a single crank, there is an incentive to host and operate whatever content, including deepfakes. My suggestion, in addition to everything we have already heard, is a focus on undermining the business model, the source of data and the source of cash.