Mr. Ben Nimmo:

In the long term, deepfakes have the potential to be a problem but they will be the greatest problem in communities which are predisposed to believe them anyway. Those communities will be predisposed to believe cheap fakes as well. The simplest way of faking is to repurpose a video from some other time and place and say that this is happening right now. That kind of content still goes viral. In the long term, deepfakes are a challenge but they are secondary to the problem of emotional engagement and the virality which is driven by outrage. If we start looking at outrage-driven virality, then we will have a good chance of dealing with the deepfakes fake problem at the same time.