Kate O'Connell (Dublin Bay South, Fine Gael) | Oireachtas source

I wish to return in my final question to Bord Bia's role. It is a big issue for me at the moment. I cannot understand why we are not marketing our product better. The Bord Bia quality assurance brand is brilliant. People recognise it and use it. Is there any move towards a traffic light system to show how far a product on the shelf has travelled? It should be very clear to the consumer that soya is worse for the environment than steak given how far it has travelled. Does the Department have any plans in that regard? Mr. Gleeson spoke about keeping up with public opinion. Public opinion has moved significantly in recent years. I am very concerned about the food pyramid, balanced diets and the narrative that we can all live on vegetables and get on fine. I am not saying that one cannot live on vegetables, but as we all know it requires supplementation.