Kate O'Connell (Dublin Bay South, Fine Gael) | Oireachtas source

How does Mr. Gleeson feel about the Origin Green product? This is a plan for marketing Irish food both domestically and abroad that has been brought to my attention. Organic food producers have complained to me about it. The name suggests organic food, and the Origin Green branding often sits beside organic food in international food expos. That is how Bord Bia is marketing our food. Obviously the production of organic food is far more expensive than non-organic food. Organic farmers feel irritated and let down. Does Mr. Gleeson have any thoughts on that?