Mr. Ryan Meade:

In terms of targeting, what we try to do on Google and YouTube is to make it very clear when something is an ad so it is not hidden in our search results. Particularly in Google search, the ads are clearly labelled on the top and on YouTube the ads are clearly labelled as ads. That is a very important principle for us. We do not take payment for boosting content. We have the ability for users to click in and see why the ad was displayed to them.

I welcome the Senator's question because she addressed an important matter. I think the question is what standards should apply to platforms, as platforms, rather than identify whether we can just apply the standards that exist for publishers and apply them to platforms. That is an encouraging line of thought.