Pearse Doherty (Donegal, Sinn Fein) | Oireachtas source

I am not asking about the incentives for new customers, which is common in the industry. Why is Aviva recruiting people who need experience in customer behavioural models?

Is Aviva recruiting people who have to have experience in customer behavioural models? Is it not the case that the Financial Conduct Authority, FCA, report, which Aviva is involved in across the water, states that if people renew with an insurance company they are likely to be penalised in their premium? Let me quote some statistics: a person who renews four times with the same company will pay on average 20% more as a loyalty premium. That will be 28% if they renew five times and up to 40% if they renew over ten times. This is a result of price customisation or what is called dual pricing, something that Aviva has just recruited.