Mr. Matt Ronan:

Obviously, there is significant variety. Regarding the profile in my store, I always say that elderly people on a limited budget who still find it within their means to spend significantly will be at the top of my list of people who will be badly affected by this.

A monthly spend of €40 or €50 would not be unusual if they are buying something like a good multivitamin. They may be spending €20 on a turmeric product to reduce achy joints and knees, or perhaps a glucosamine sulphate, something that has been well scientifically researched, to help with joint problems. One can easily get to that sort of number. Obviously there will be a great deal of variation on that. The most popular single product in my store is what might appear to be a slightly expensive multivitamin but nevertheless people find the value in it. That starts off at €45 for a monthly supply and could go to well over €60 if one were to apply duties, tariffs and all the rest.