Mr. Fergal O'Leary:

There are two viewpoints. First, there is the personal view. I have two very small children and trying to demonstrate to them the importance of food, the value of food and the fact it does not just appear on the shelves is a very important thing for me personally. However, when it comes to my job, my profession, we currently do not have the powers to get into below-cost selling. From a professional point of view, it is quite a difficult line to put in the sand as to what is good and what is not good in that space. We saw before with the groceries order that it was used in certain cases as a prop to keep a floor on prices right across the economy. It is a difficult issue and I am certainly not saying that it is not. However, my point is there are a couple of different ways of looking at it.