Ms Helen Dixon:

Our analysis is that the increase is associated with all of those things. The GDPR awareness campaigns certainly made people more aware of their rights. It caught their imagination and showed them how they can exercise their rights. People are taking an interest in data protection issues. We certainly saw a surge after the publication of the public services card report, which we did not publish. We see an increase in contacts with the office in such circumstances. The case of Cambridge Analytica and Facebook last year also gave rise to a surge in complaints. Those complaints were not necessarily about Facebook processing. In general, the case brought attention to data protection issues.