Ms Elaine Geraghty:

My colleagues have made the point about that. I refer to the depth of content and what is produced. We have another member based in Kerry, for example, that produced "Ireland's Deep Atlantic", without a huge number of staff, etc. That programme is now on the junior certificate curriculum. How, then, does one measure value? It must have a cultural impact as well. One must be able to say it leaves a footprint, has longevity and allows companies to leverage what they do such that when they go to public service broadcasting in the United States or whatever, they can build their companies and build scale. It is a blunt instrument to say "X number of hours equals Y amount of income". A number of measures must be considered when looking at value.