Oireachtas Joint and Select Committees

Thursday, 19 September 2019

Public Accounts Committee

Bord na gCon Financial Statement 2017

9:00 am

Mr. Gerard Dollard:

Currently there are no plans. We obviously have to be conscious of costs. I am very happy that the sales and marketing function is being well serviced and run. I have taken direct responsibility for it. I have a head of marketing who leads the marketing function. I now have a board member with a very specific marketing skillset. There is a lot of work being done in terms of a rebranding of the organisation because of our renaming to Greyhound Racing Ireland. On the sales side, there is obviously a direct link between encouraging attendance at stadia and the work that the director of events and hospitality services is doing in respect of encouraging people into our restaurants. We have taken on a business development team. We have a dedicated business development executive for Limerick, Cork, Waterford, Galway and Shelbourne. I might be missing one or two but they are out there chasing business and Mr. Peake is taking a lead role in that. While it would be nice to have a separate director of marketing, I am satisfied that the function is being well pushed.

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