Mr. Gerard Dollard:

We have been trying to get it out there but the point was made earlier that it does not seem to resonate with the public. The shock-horror element is maintained but the rational information to go with it is not.

In terms of what we are doing, the board met immediately after the programme. A range of measures was outlined at the agriculture committee. A further range of measures has been taken. Traceability, which has been discussed, is key. We have set up a care fund and 10% of all admissions and restaurant packages will go into the fund, as will 50% of sponsorships. We have a confidential phone line and more money for fostering. We have more money for retired greyhounds, particularly in Ireland. Internationally, we are working with Greyhound Pets of America to progress rehoming. I will not take up the committee's time but a wide range of measures is being taken, many of which were already in the pipeline. The Greyhound Racing Act 2019 has been in place since May. That gives us a whole new toolkit to address what we need to address.