Ms Fiona Muldoon:

In this discussion about prices, a point that is often lost is the strength of the claims paying ability. If one shops only on price, one can end up in a situation similar to what happened to all van customers with Setanta where the company was not around to pay the claims. The quality of the cover, what is covered in the policy and whether the company will be around to pay are an overall component of value and as important as the price. The price of a pint of milk is almost the same in all supermarkets. Competition drives prices but the quality of the cover and the product drive price too.