Dr. Rachel Aldred:

It has been a struggle in Cambridge too, to be honest. They took it for granted that people cycle to some extent because driving in the centre of historic Cambridge is a nightmare. The busway-cycleway also links up a major health service employer and there is a clear demand for it.

One interesting question is how to measure potential demand in a context where there is not a lot of cycling. I was involved in developing a tool in England and Wales called the propensity to cycle tool. It helps us measure the number of short, relatively flat trips that could more easily be switched to cycling so we can measure the potential demand for cycling in different parts of the country and along specific routes. That helps because it is a major problem if people cannot see cyclists on the roads because they will think an area is too veiny, too long, or too hilly. To be able to make some measure of that is important, as is trying to get that into planning, that we do have-----