Mr. Brian Deegan:

It is about that but one can also make champions as well. I remember how when I worked in Camden, we worked with a new member on the environment. On his first day, we got him on cycle training and started indoctrinating him over the next few months. This guy could do it. He was young, bright and sharp. We got him to meet the Camden cycling campaign every week. That campaign worked on him. Eventually, he became the Labour Party's leading spokesperson for cycling. It is a question of looking locally at who is closest to getting the agenda and then making the champion one needs.