Richard Bruton (Dublin Bay North, Fine Gael) | Oireachtas source

As in every sector, there will be a mix of incentives and new standards will be evolved over time. That is the direction in which we are moving in every sector. In order to future-proof the farming sector, just like every other sector, we need to see new standards becoming common practice. Currently, we may only have pioneers, as the Deputy rightly said. There are many pioneers doing great things. We need to see those pioneers being mainstreamed with more people following in their tracks. We need farm leaders to be to the forefront of advocating for that. We need those buying products from farmers pushing for that need. Their capacity to sell produce, particularly on international markets, is closely connected to their ability to show there is certifiable good environmental practice. It is not only about money, rather there is a convergence of what the market and consumers need, the expectation of the community around them and what their pioneer leadership is seeking to do. We will have to combine all those because the taxpayer cannot pay for everything that has to be done. That is the same in every sector.