Ms Fiona Smith:

Purchasing activity nowadays is completely different from how it was previously. Rather than having a very limited number of places to purchase merchandise, there is a gallery of places one can look for items. Various studies outline the kind of savings one would expect from online shopping. Our original calculation indicated a saving of €600 per household in the intervention area, but we applied an 80% haircut to that to reflect that a significant amount of online shopping can be accessed by households using their existing service. That means that we reflected a benefit of €120 in the model over the 25-year period.