Oireachtas Joint and Select Committees

Tuesday, 21 May 2019

Joint Oireachtas Committee on Agriculture, Food and the Marine

Future of the Beef Sector in the Context of Food Wise 2025 (Resumed): Bord Bia

Mr. Joe Burke:

If the trend mentioned by the Senator were to continue, it would mark a significant decline. We have seen very difficult market conditions as a result of last summer's drought, which affected some parts of the country. The difficulties associated with the price levels that prevailed at that time have also had a knock-on impact. We hope the situation will be more stable. We can influence all of this by helping to bring about the best possible market returns as a result of our efforts and promotional campaigns. One of the initiatives we have developed has been the application for the EU promotional campaign. Our ambition is to drive the highest possible returns and the highest profitability levels back to the producers that will still exist ten years from now. We cannot say whether there will be 800,000 or 900,000 cows at that time. We want to have the most sustainable producer background for producers so they can ultimately make a living from this activity.

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