Mr. Martin Ryan:

There is no doubt at all that it is a big challenge. We are trying to change the percentage of animals, and that will demonstrate to others how value can be increased. Not everything will be changed overnight. People will breed replacements continually on the economic breeding index, EBI. We may need to put more focus within the EBI on the beef value within it, but that is an industry matter. Given the amount of dairy stock produced today, there is certainly scope to increase the number of beef-sired animals within that.