Colm Brophy (Dublin South West, Fine Gael) | Oireachtas source

That is an interesting answer. Maybe because of the economic size of our country or because of a number of factors coming together, many sectors in the Irish economy do not seem to realise the damage of high costs. I cannot understand it within industry sectors. It is interesting. My background was primarily in the hospitality industry prior to becoming a Senator. At one point prior to the crash, we priced ourselves out of entire sections of markets yet there now seems to be a willingness to go back to that pricing structure again. It is not related to insurance or other factors. It is an actual pricing structure in which people seem to think that as long as they can get X, they will charge X even if that means the industry suffers overall as a result. Particularly in corporate hospitality, people lose the business if they are not price competitive with the UK and mainland Europe on a number of issues. That is one sector. A number of other sectors do not seem to be willing to look at the inbuilt higher costs.