Mr. James Healy:

As I mentioned, young farmers are those who are most likely to avail of technological advancements and in terms of knowledge transfer. A bonus would be tied into adopting those practices and ensuring that beef is as carbon efficient as possible and meets animal welfare standards. We certainly see that among young beef farmers. There is a cohort of young beef farmers who would not consider dairy farming, regardless of whether they had a big enough plot of land. They love beef farming. That is what they want to do. They are the leaders in that sector and they will do everything they possibly can to continue beef farming in a sustainable way. It is those sort of people we want to encourage to adopt the right techniques through working with advisory and education organisations. If young farmers are hitting the right specifications and producing the right product, they should be rewarded for that.