Mr. Tom Kinsella:

We are in the lucky position that we have two brands in the marketplace, which allows us to serve different customer needs. If we made the same offer through both brands, we would not be covering as many customer needs as we could and it would not make any sense to have two different brands. Having two brands allows us to appeal to customers who are looking for the certainty of fixed rates or the most competitive standard variable rate, SVR, in the marketplace. The EBS products offer different pricing, but there is also a cashback element. We know that some customers favour cashback.