Alan Farrell (Dublin Fingal, Fine Gael) | Oireachtas source

I presume the next step for Imagine's business plan, after investing €300 million, is dependent on uptake, that is, the number of customers following the investment. Will it then move on to additional sites and scenarios that its mapping exercises will have identified where there might be an area with a couple of hundred houses that it cannot penetrate because of topography or other barriers to the provision of services, whether man-made or otherwise? Alternatively, is Imagine rolling out services in a particular region and trying to capture everyone in it before moving on to the next region? What is its business model?