Louise O'Reilly (Dublin Fingal, Sinn Fein) | Oireachtas source

On that point, I saw a posting on social media from somebody who was outraged at the suggestion that the naming rights for any part of the national children's hospital would be sold off. The individual wondered, no doubt tongue in cheek, whether we could see the name of a brand of cigarettes being borne by the national children's cancer research centre. The fact is that once that process is started, there is less and less control over it. I could point to examples in the third level sector where this practice does not only represent poor value for money but also assists individuals in purchasing a certain amount of credibility that they possibly should not have. I am referring to very wealthy individuals who, in a very tax efficient manner, channel money into certain causes.

That would concern me. It could be said that it is done all over the world but we have only to look across the water to see what is being done over there. We are not replicating that. Just because something is being done somewhere else does not mean we should be doing it as well. At this stage, given that the process appears to be advanced, does Ms Hardiman have a set of criteria to ensure that it would not, for example, be possible to have a children's cancer research centre with the name of a cigarette brand or, indeed, an obesity centre branded with the name of a fast food company? Are such criteria in place? If so, how were they drawn up and how will they be enforced?