Ms Dee Forbes:

Deputy Dooley has made a very strong and clear point about telling the story. We always endeavour to tell the story to the best of our ability across multiple genres. There is no doubt that climate change is a complex issue to understand and that we have work to do in that respect. We are constantly investigating and evaluating programme ideas in this space and always welcome ideas for new programming. It has been widely recognised that the "Operation Transformation" programme has been of great benefit to health. Ten or 15 years ago that might have seemed impossible. We are looking at and encouraging ideas from a broad spectrum of programme makers. As I mentioned in my opening statement, we are looking at lifestyle programming to see if we can come up with a programme as effective as "Operation Transformation". It is early days, but we are investigating the matter. My colleague, Mr. Jennings, may wish to elaborate in that regard.

We must be very careful that this issue is not brought into programming in a manner that could be interpreted as preachy or finger wagging. We are very conscious of this, which is why children are having a significant impact in this space, particularly in children's programming. As a previous speaker mentioned, we are learning a lot from children in this space. We are working on ideas for how we can use children's programming to help everybody in this space. It is fair to say we are investigating across a wide range of genres. This is not just about news and current affairs, which are very important. The topic will be brought into more and more genres of programming.

On Deputy Dooley's point about information and public service, it is not the role of RTÉ to come up with such ideas, but we are very happy to engage and be part of that discussion because a public service campaign becomes truly impactful when citizens know what they can do to make a change. As I mentioned, in areas such as road safety and health people knew what they were required to do and there was the public service area of communication to back it up.