Professor Valérie Masson-Delmotte:

Information technology solutions. There is much potential for thinking differently about things. This is also related to the assessment of life cycle emissions. If one shares the use of something that causes emissions to be produced, the use of that product will be optimised. Typically, this is exemplified with car sharing or other options. There are many different ways of thinking about it. The Deputy touched on the idea that this mode is only from rich countries but that is not the case. It can act against marketing pressure as well as peer pressure. There is an issue with looking at the grounds of consumerism with young people, which is related to mental well-being as well. There are many different issues that go deep in the values of people and why consumerism is perceived to be contributing to a person's well-being. This is partly explored in our last chapter, which is on sustainable development and which looks at different approaches in different contexts. The Buen Vivir approach is grounded in South American cultures, building on local and indigenous knowledge, and it is interested in thinking of well-being upfront rather than in other dimensions of development.