Mr. Padraig Brennan:

It is in nobody's interest not to have cattle supplied to produce the beef. In the first place, the processing industry requires the animals to process the beef. Certainly what we have been trying to do as part of our market prioritisation work is to identify with the industry the markets it feels are priorities where we can grow the value of the business. This is our role; it is marketing, promotion and seeing where should we invest. We need guidance at processor or customer level on where are the opportunities for us to grow. From our point of view, the higher the return we can get from the marketplace the more justification we have to state what we are doing is working.