Oireachtas Joint and Select Committees

Wednesday, 17 October 2018

Joint Oireachtas Committee on Communications, Climate Action and Environment

Broadcasting Sector Reports: Discussion with RTÉ

5:00 pm

Ms Dee Forbes:

I will begin with the issue of commercial income before passing over to Ms O'Keeffe for some information on restructuring costs. We can proceed from there.

On the issue of commercial income, year on year the marketplace in Ireland is behind. When I mention the marketplace, I am talking about the traditional marketplace - the television and radio of old. We are expecting the market to be down a few percentage points this year. So far this year the indicators have not been as good as we would have liked because the impact of Brexit is continuing and some of the big advertisers that plan their media campaigns from the United Kingdom such as MARS Advertising Inc., Unilever and Procter & Gamble are feeling the pressure in their UK businesses and Ireland is affected as a result. There is also caution in car market advertising because it is being hit by the impact of the pound sterling being weak. There are some big months yet to come. October, November and December are significant for us in terms of our commercial income. Therefore, we do not yet have the final number, but I expect it to be behind that for last year. The counterpoint is that the world of Facebook and Google, etc. continues to increase. While we are not in that marketplace, we are about to launch our new player which has been in development for almost two years. It will be a much more pleasant experience for the user and the consumer because the front end has been designed in a much better way, but we are also hopeful there will be the ability for us to earn revenue on the new player because this is the area for which advertisers are looking. They are looking for environments where they can plan across all audiovisual content, from television to digital platforms. We hope we will be able to increase our revenue, but it is a worrying trend that traditional broadcasters, newspapers and even indigenous radio services are having a difficult time at the mercy of Google and Facebook.

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