Mr. Niall Gibbons:

I thank the Senator. I take his point regarding hotels. A hotel can make money charging €35 per night. However, when one starts to price oneself out of the market, it takes years to get one's reputation back. We keep hammering that message home to hoteliers.

I agree with the Senator on the Tidy Towns competition which is a fantastic initiative and gets communities involved in tourism. They take great ownership of and pride in their town. It is very obvious which towns are involved in the competition. I sometimes refer to Westport as a town that is always in the top ranks in terms of tourism. The Tidy Towns competition plays a huge role in its community spirit.

I thank Senator Craughwell for his kind words. We have 150 staff based in 23 locations around the world. They do not often get home but will all do so together for the first time at the end of this year. They appreciate a pat on the back, so I will pass on those kind words. They do a terrific job and we are very proud of them.