Mr. Niall Gibbons:

I agree with Ms Gildernew regarding "Game of Throne". It has come out of nowhere. We were fortunate to establish a relationship with HBO very early on. It signed a licence agreement with Tourism Ireland to allow us to use the term Northern Ireland "Game of Thrones Territory". "Game of Thrones" is also filmed in Croatia, Spain and Iceland. We took first move advantage - we got in early. The example of working across Government with the Irish Film Board, in the instance of "Star Wars", allowed us to develop a relationship with Lucasfilm and Disney early on. That put us way ahead of the curve.

There are great legacy possibilities regarding "Game of Thrones". The final series will be broadcast next year. We are in talks with HBO. Ms Gildernew might have seen our "Doors of Thrones" campaign. If she has not, she should visit Blakes of the Hollow because one of the doors in question is hanging there. The tapestry in the Ulster Museum was the second most visited exhibit it ever had, and it brought a younger profile of visitor in as well. This is bringing the North of Ireland to a new generation of people who would never have thought about it. There are exciting prospects down the road in the context of "Game of Thrones". There should be a good legacy in that regard.

I agree with Ms Gildernew regarding Arts Over Borders. Literature is something in respect of which we have a really good, stand-out cachet abroad. It plays well into the publicity space relating to international journalists. There are approximately 1,500 journalists who come to the Ireland every year on carefully selected itineraries and that is one aspect that plays into very well if something does develop. I have visited the Heaney centre. What has been done there is outstanding. I like the idea of doing something on a cross-Border basis. That would work well.

I agree with Ms Gildernew on political tourism. It is part of the programme for our international publicity. I have done the Coiste tour on many occasions on the Falls Roads. It is still one of the highlights for me. Visitors are very interested in that history, particularly when it is well told. The key is having a good guide. Guides have to be well trained. The centenary in 2016 acted as a good platform in the context of promoting the historical aspect abroad. In terms of the importance of having good facilities, Ms Gildernew mentioned, Glasnevin Cemetery. The tour on offer there is excellent. The people in Glasnevin have quite a quirky way of telling the whole story of Irish history. That is very much part of our mantra abroad as well.