Catherine Noone (Fine Gael) | Oireachtas source

I understand it is not straightforward. The Chair referred to conflict and I see a conflict here. Broadcasters are trying to determine who is watching television to plan their programming and they have to sell advertising. Is Mr. McLoughlin telling me that does not create a conflict? Is he telling me that these tests are not in some way facilitative for broadcasters to allow certain advertising to be shown during those programmes that is not ideal?