Mr. Kevin McPartlan:

In terms of all the data the Senator has in front of her, the last data were captured in 2012 and none of that was in response to a sugar tax.

The Senator's fear that I might be unable to give her real information on the level of spend on online versus any other form is correct. I do not have such information. Equally, expenditure varies. We represent 150 companies. Some companies spend nothing on online yet others will spent the bulk of their budget on it. I do not wish to mislead her by making an ill-informed guess.