Ms Máire Logue:

On our audience, we attract over 15,000 people to Listowel every year for the festival, which is hugely important. Some 15% of them are international visitors. We are constantly trying to target new audiences, which are important, as they participate through their feedback, suggestions, market research and word of mouth. Our audiences love the festival. They just seem to be at home at it. It is the type of festival where even if one is alone, one is never on one's own. Somebody said to us one arrived as a stranger and left with a group of friends.