Dr. Cliodhna Foley-Nolan:

As regards the sugar-sweetened beverage tax, the most dramatic achievement, which is not in monetary terms, is the reformulation. This reformulation was obviously technically possible, but until the tax was heralded, this did not happen. Now it has happened. Although we will not get an income from that, it has achieved its objective. As regards the income, all of us would like if it was ring-fenced. There have been discussions but it is over to the Department of Public Expenditure and Reform at the end of the day. It would send a very strong signal and it would be bold and clear. The money would be very welcome.

Dr. McGloin will talk about the marketing. The evidence internationally is that voluntary codes are not highly successful. This is progress, however, in a positive direction. When I mention things like smoking, it took 20 to 30 years to get us to where we are today. People working in bars were totally against there being any limitations. Now one cannot smoke in a bar. It takes time and a cultural shift.