Mr. John Treacy:

We are rivalling them. All the research around cardiac health that is coming up at international level is changing around what the foods are. Carbohydrates now seem to be the big fear, in terms of what people are taking in. These are the types of things we need to make sure we do not eat too much of, and the portion sizes are really critical. Many people do not see themselves as overweight so there is a misconception of what they might look like. People realise they need to see their doctors, and get the regular physical fitness and health checks as part of their well-being. The critical piece for me is that we are actually talking about people's health and children's health, which is a really critical issue. We talk here about developing life habits, which is why we talk about physical activity being a life habit, about learning it and having the confidence early, and about the parents getting involved with the children. All our research tells us that if the parents are involved in physical activity, there is a really good chance that the children will be involved in physical activity as well. It is those types of patterns that we need. We need to look at the environment in Ireland and how we can make it more conducive to physical activity. They are all the pieces that have been happening around local government, in terms of how it can put more trails and greenways in and how we can make it easy for people to participate in physical activity. It is changing the culture in Ireland. As a sporting nation which follows sport, we also want to make sure people do it as well. Ireland should be about gearing up for the next 50 years. We are creating an environment where people and their children can involve themselves in physical activity, and it is part of what they do when they wake up in the morning or during the course of a day.