Mr. Bill Cox:

That point is worth making. So-called dynamic or market-led pricing is one of the trends that have emerged in the ticket market over the past year. What it essentially means is that artists and promoters are trying to take revenue from the secondary market and give it back to the artist or promoter. They are doing that by drastically bumping up the prices on the primary market. There are eight different price bands for the upcoming Taylor Swift concerts in Croke Park that go from €74.50 to over €700. Tickets for the Rolling Stones concerts went from €70 to €450.