Oireachtas Joint and Select Committees
Thursday, 3 May 2018
Public Accounts Committee
Vote 29 - Department of Communications, Climate Action and Environment
9:00 am
Ms Dee Forbes:
They are channels that originate in the UK such as the Sky channels and discovery channels and Channel 4, which allow a special place in the advertisement break for advertising only for Ireland such that they opt-out for the Irish market. For example, if one is watching Channel 4 in Ireland one will see advertising directly targeted at Ireland. That is an opt-out option.
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