Ms Breda O'Keeffe:

On commercial revenue, one of the other issues in this area, as well as the dissipation of audience, is the increased number of opt-out channels that are offering advertising in this market. They are non-indigenous television channels that advertise in Ireland. There are more than 40 of them at this point and they earn €250 million from the advertising revenue. Indigenous channels such as RTÉ and TV3 reinvest in the marketplace but these opt-out channels do not.