Mr. Maurice Pratt:

I might make a couple of points in response to the Deputy's specific question. Continuing to diversify our markets is crucial. It is a very important part of what we need to do, and it comes back to investment in new markets because it will provide a return. It is important that the ambition the Government sets out is higher than that in the old plan of people, place and policy because tourism around the world is proving that it is an industry of which we are capable of getting more than our fair share, so policy needs to match that.

Eighty per cent of tourists who come here come through our airports, therefore, the expansion of Dublin Airport is crucial to the success of tourism for the next ten years and, as has been said already, an increase in the capital investment programme for newer tourism product. Newness is very important to tourists as they become more specific, determined and interested in more diverse areas of tourism. This is not a sun tourism country; it is an activity tourism country. It is people and place, heritage and folklore but it is also greenways, fishing and golf. As those areas develop, we must be at the forefront of that and provide product that meets consumers' needs and expectations. That is what will bring them into the country.