Mr. Derek Donohoe:

Under clause 692 of the new licence, three uses to which the unclaimed prizes may be put are specified. Some shall be used for the purpose of top-up or additional prizes, some may be used for incremental marketing and some may be used for other methods of promoting the national lottery as agreed with the regulator. Unclaimed prizes, therefore, can only be used for the sole purpose of promotion of the national lottery.

The amount used for marketing is for incremental marketing. That cannot be used in lieu of the base marketing budget. Under the licence, the operator must submit a base marketing budget to the regulator. Base marketing is an operating cost of the operator. Incremental marketing, which is marketing other than base marketing, is a marketing cost that is allowed to be paid out of the unclaimed prizes.