Ms Carol Boate:

The licence and the Act are very specific. My role in advertising relates to the content and not to the amount of advertising. The advertising code is very strict in terms of what advertising PLI is allowed to do and not do. For example, it is not allowed to suggest in any way that playing the lottery is a valid financial investment or solution to a person's money worries. It is not allowed to use children in its advertisements. It cannot use the heroes of children or anything that might appeal to children. There is no restriction on the volume of advertising it can engage in.