Oireachtas Joint and Select Committees
Wednesday, 18 April 2018
Joint Oireachtas Committee on Children and Youth Affairs
Tackling Childhood Obesity: Discussion
9:30 am
Mr. Chris Macey:
If one thinks of what is on top of the food pyramid, it allows for just a small amount of foods that are high in fat, sugar and salt. The advertised diet has distorted it and really turned it on its head. There was a study carried out in Australia some years ago that showed that for every healthy food advertisement a child saw, he or she saw 100 unhealthy food advertisements. That is what has distorted the picture. The picture of what a normal diet is has changed as a result.
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