Dr. John Sharry:

A key component is the aim to help families. There are a number of myths, for example, that healthy foods are dearer than processed foods. Processed foods are marketed better and made more attractive. It costs 20 cent or less to have a bowl of porridge which, in many ways, is the most nutritious breakfast one can have. Vegetables are the cheapest they have ever been. It is about trying to educate and empower parents to make good choices in a sea of marketing where foods that are unhealthy are made to appear far more attractive and come with toys and so forth. Nobody is promoting the giving of free toys to people who eat broccoli.