Michael Creed (Cork North West, Fine Gael) | Oireachtas source

We have given substantial additional resources to Bord Bia. One of the talks we asked it to conduct was a market prioritisation whereby it would identify where there were opportunities for us to improve our market penetration, be it in beef, dairy, seafood, pork or sheepmeat. That is informing the actions being undertaken by us in the Department in the context of trade missions, etc. There is more detail here in terms of specific commodities on which we might focus in particular markets. Much of that detail is broadly sketched in Food Wise itself, which talks about south-east Asia in particular. Obviously, the Chinese market is an area into which we put a lot of effort. Other markets include north Africa and the Middle East. North Africa is interesting in the context of fluctuating oil prices because when oil prices are up, the area's purchasing capacity rises and it offers opportunities. That is a market prioritisation exercise to identify where those market opportunities would be with which Bord Bia has been charged on behalf of the Department.