Leo Varadkar (Dublin West, Fine Gael) | Oireachtas source

If one looks back at the advertorials that were done for the national development plan in 2007, none said they were from the Government. The term "Government of Ireland" was never used; they used phrases such as "commercial feature", "public information" or "special feature". It was for the reader to figure out this was coming from the Government. I think what was done in this case was, if anything, more transparent than what was done in the past because it used "Government of Ireland" with a big harp logo. Based on previous practice, I think this was more transparent than what was done in the past but we have learned from this. I have set out some guidelines for the future, which have been reflected in Mr. Fraser's report. These say that in future, if my Department pays for content of this nature, it should be marked with one of a number of possible terms such as sponsored feature, commercial feature or advertorial. I partially accept what Deputy Paul Murphy is saying but not fully.