Mr. Tony O'Brien:

Using data analytics based on the prescriber database in the primary care reimbursement service, the medicines management programme systematically examines prescriber patterns, seeks to identify issues of concern and establish the causal factors and what the remedial factors might be. Perhaps the term "overprescribing" might be too general. Data analytics are certainly being used to identify all sorts of areas of concern where there are either regional variations or national patterns by comparison with other jurisdictions that look out of line in terms of prescriber and drug consumption.