Ms Tara McCarthy:

We review all of our shows every year. The decision is based on the quality of buyers who visit and the level of industry demand to visit them. Some shows are long-standing. For example, SIAL and Anuga are the key shows to which we go in alternate years but, we always watch out for new shows. Free From is a new show as convenience becomes more of a driver. We scan through our overseas offices and conversations with industry to establish what are the strongest sectoral shows and the most important shows in new markets.