Ms Mary Jackson:

Let us say that €30 million in transfers of value came from 44 companies here in Ireland last year. That €30 million would be listed. Then everybody would be treated in the same way. That can be achieved by registering the suppliers of the transfers of value as opposed to their recipients.

The Department has not done any research on the cost of a register. Dr. O'Sullivan had the same report that we have found in our scoping of this legislation. We need to check the logistics involved with other countries where this has been put in place. There are probably different models depending on how the regulators in those countries have achieved the goal of transparency.

Perhaps Mr. Lennon would like to say something about the role of the EU. There is quite a lot of legislation on advertising that would be relevant.