Catherine Noone (Fine Gael) | Oireachtas source

I appreciate that. I wish to raise a few final things although I know I have taken up a bit of time, for which I apologise.

We know that Big Brother is watching us. I get a lot of fashion stuff on my feed, whether I am on Twitter or Facebook, and I enjoy seeing it. Unfortunately, often I am a consumer. I cannot remember which witness made the point that it is in the interest of many companies to ensure that the rules on advertising to children are observed. I do not buy that. The effect of targeting children at a young age, approximately ten to 13 or 15 years of age, is well proven in the tobacco and alcohol industries. The advertisers target them in a nuanced way and make their product attractive. Tiger Woods might be a bad example nowadays but they show a cool person, for instance, Ronaldo, having a Coke. That is more attractive. It is proven that money goes back to that individual for every like. This applies to alcohol and sugary food etc. which I go on about, and get slagged about, all the time. However, I just do not buy that they are not targeting children. In so far as it is technically possible, the same technology that is used to actively identify people online should be used to avoid children online.